#NGP
NGP
–
THE
FUTURE
OF THE CONSUMER GOODS MARKET
Modern societies are swiftly progressing towards longer and healthier lives by rejecting harmful substances
and replacing them with alternatives.
W
e are living in the age of an extensive
transformation of FMCG industries. Common
products are disappearing from the markets
while shopping preferences are evolving, and health
concerns are becoming a key shopping driver. In April
2018, the UK government introduced excise tax on sugar.
Similar taxes are proposed for salt, soda water and fats.
All these products, as well as traditional cigarettes,
contribute to development of cardiovascular disease,
#1 cause of death globally. Major manufacturers have
accepted the new rules of the game and have implemented
new business strategies based on manufacturing
healthier products: Nestle (Kit Kat, Maggi, etc.) is going
to reduce sugar content by 5 % and salt – by 10 %;
Coca-Сola is shifting towards mineral water production.
Before long, we will be drinking alcosynth, a synthetic
alcohol that will get us tipsy without intoxication and
hangover. France is planning to ban the sale of cars with
internal combustion engine by 2040.
The revolutionary movement in the tobacco industry
dates back to earlier time. In addition to more familiar
replacements of traditional smoking, such as non-
smoking tobacco products (chewing tobacco, snuff)
and medical products used in nicotine-replacement
therapy (plasters, sprays, tablets, chewing gums,
etc.), we now have a large universe of modern
devices designed to provide a less hazardous source
of satisfaction for smokers. One category of such
new generation devices, electronic vapour
products, have been recognized by the UK Health
Department and other national government bodies
to be 95 % less harmful as compared to tradit