#Brands| P&S | Davidoff
DAVIDOFF REACH PURPLE AND PARKER & SIMPSON DUO PURPLE HAVE AN ATTRACTIVE FEATURE – A BRIGHT
AND REFRESHING BLUEBERRY AND RASPBERRY FLAVOR AND THE MOST POPULAR NICOTINE STRENGTH
Oliver Kutz, General Manager
Russia and Central Asia
Cluster: “I thank the team for
the fantastic new products.
Russian
customers
will
appreciate stylish packs and
the pleasant mild flavor of the cigarettes. Moreover,
the new product line will be launched with a superprice
of 100 rubles per pack, which will be fixed for several
months. We’ll have a tremendous success!”
Today Parker & Simpson DUO Purple is available in
all regions of Russia. Now Davidoff Reach Purple was
launched in the limited territory – in the South region,
but it will come to other regions of the country soon.
The berry series meets the increasing customer
interest in a berry flavor. The share of this segment
has risen by three times since last year. Over the
same period of time, the share of crushball cigarettes
increased more than by two times – from 6.33 to 14.4%.
We are convinced that expanding Parker&Simpson and
Davidoff lines will contribute to the Imperial Tobacco
share growth in Russia.
Vadim
Rudnik,
Market
Manager
Russia: “We
launch a new berry
crushball cigarette line.
These products are great,
an the price is good. This is
why I’m sure that we’ll see the
sales success!”
Martin Chromy, Head of Sales and
Marketing Operations Russia
and Central Asia Cluster: “We’ve
created a prefect product for the
Russian market! We have ambitious
plans for the 2019 fiscal year: we
plan to sell 1 billion cigarettes. And
we have everything to achieve this goal!”
OUR COLLEAGUES IN KAZAKHSTAN
ALSO HAD THE BERRY PARTY.
The Империалист | | 14