#Mobilise for May
RACE FOR A GOOD CAUSE
MOBILISE FOR MAY
S
tatistics say that there were about 1,500 retirement homes
accommodating nearly 250,000 people in Russia in 2013. However,
from a perspective of housekeeping standards, most of these
institutions look more like houses of mourning. Being deprived of
a decent living space, simple human warmth and regular leisure activities,
elderly people become discouraged and apathetic about life. Fortunately,
there are special foundations coordinating charitable initiatives that are
focused on improving lives of elderly people in retirement homes, providing
financial and medical assistance, and breathing some life into emotional
vacuum that old people find themselves in after going to a senior care
facility. Our company works with one of such foundations called Starost v
Radost ("Happy Old Age"). This year, our Moscow team joined the city half-
marathon competition at the Luzhniki stadium on May 21 as part of the
annual charitable initiative 'Mobilise for May'.
Oliver Kutz, General Manager Russia and Central Asia Cluster,
said: "Today we are running a 21 km race, and it is all for a good
cause. The company is going to make a charitable donation to
the elderly people care foundation for every kilometer covered by
a member of the Imperial Tobacco team."
In total, the Imperial Tobacco team has run 375 kilometers! The joint
effort of our colleagues helped us raise RUB 187,500. The funds were
transferred to the charity foundation and used to purchase hygiene
products for residents of the Uvarovo home for elderly and disabled
people living in the Tambov region.
Those taking part in the competition looked ready for action and were
happy to share their emotions before and after the race:
The Империалист | | 24