#News
MY. VON ERL: STYLЕ,
INNOVATION,
AND EASE OF USE
M
any of you have probably already heard that in summer 2017 Imperial Brands acquired
the Austrian company VON ERL. However, not all of you know about the advantages
of the My. VON ERL system that has already been presented in the Russian market
and has a well-deserved reputation. Let’s take a look together!
My. VON ERL combines really simple functions and a modern design. The device itself has only
two parts: a block with an internal battery and a pod filled with liquid. The package also includes
a charging cable. The device has a charge indicator. It lights up when a puff is taken and changes
its color from green to orange and then red as the battery discharges. It is worth mentioning the
speed of the Micro USB charge – it takes no more than 40 minutes.
Some smokers thinking of switching to new generation products (NGP) were initially skeptical
about vaporizers: some say they are not as strong as conventional cigarettes, some complain
about the taste differences, and some believe they are complicated to use. My. VON ERL blows
away all preconceptions about electronic vaporizers. First, the device is very easy to use: it
has no settings and automatically turns on when a puff is taken. Second, My. VON ERL has the
same puff strength as a conventional cigarette, and experts agree that its flavor transfer is one
of the best on the market. The pods contain premium quality nicotine liquids. The consumer
only needs to select the desired strength and flavor and enjoy their usual ritual.
Another unique advantage of My. VON ERL is its compact size – the device is so small that it can be easily hidden in a lady’s
clutch bag or in a jeans pocket. My. VON ERL is presented in a classic black color. On request, it can be customized by putting
an engraving on it.
MY. VON ERL IS A STYLISH AND FUNCTIONAL DEVICE THAT HAS BECOME
A WORTHY ADDITION TO OUR PORTFOLIO OF NEW GENERATION PRODUCT
BRANDS OWING TO ITS PERFECT FLAVOR CHARACTERISTICS, INNOVATION
AND EASE OF USE
“However, its main advantage is undoubtedly the fact that you can easily give My. VON ERL to a smoker and be amazed
at how they start using it without any instructions... My. VON ERL looks stylish. It is like Apple in the world of electronic
cigarettes. It is simple, but it looks just like you would expect a simple and functional device to look,” say vaping experts at
VIVA la Cloud.
Lyubomir Panov, Regulatory and Government Affairs Specialist, My. VON ERL User: “My. VON ERL is a great
device in all aspects. It is stylish and sleek – a splendid finishing touch to the image of a modern gentleman. My. VON ERL
is easy and convenient to use. Sometimes, I have a couple of puffs and then put it away again – no need to go out and
take special breaks to smoke. The most important thing is that My. VON ERL feels very much like smoking conventional
cigarettes and it could really become a proper alternative to smoking. My. VON ERL is also very pleasant to touch – it’s
nice to roll it around in your hands: it helps to keep you entertained and also helps you concentrate. My. VON ERL is a real
game changer.”
The Империалист | | 16