Lipsy London Customer Profile:
Name? Jazmine Davey
Age? 23
Location? Brentwood, Essex
Marital Status? In a relationship
Occupation? Business Admin role
Income? £24,976
Budget/spending habits? £300 a month on cloth shopping and pampering activities
Hobbies? Going with friends, spending time with family and shopping
Lifestyle? Working 5 days a week, 9-5, and socialising on the weekends
How they dress? Loves party dresses and bright colours on the weekends but dresses sophisticatedly at work
What Media do they use? Snapchat, Instagram and Twitter
What other brands do they like? Missguided, River Island, Miss Selfridge etc
How they socialise? Clubbing and going for meals