IMP Imp project | Page 19

Instagram: lipsylondon

Twitter: @LipsyLondon

Snapchat:: Lipsy_London

These two images i have taken from the offical Lipsy London Instagram page. They are two examples of how Lipsy uses its social media platfroms to advertise its clothing and to try and increase sales and profit. As well as this Lipsy uses bloggers and their fan base to raise their profile.