S This collection had many strengths which meant the collaboration was very appealing to many customers. This collaboration was described as being youthful and affordable which met the criteria of Ariana Grande’s female fans base. The average price of her twenty-piece line was £35 which for a celebrity collaboration is definitely affordable. As well as selling a variety clothes the collaboration also focused on selling jewellery as Ariana wanted her collection to create whole looks and outfits. Ariana Grande has 105 million followers on Instagram and she used this platform to advertise her collaboration which certainly increased sales as it raises awareness of the collaboration.
W even though it had a plus size range, it did get some bad reviews in the press for not being suited to every body size when it specifically says on the Lipsy website that ‘The Lipsy girl wants to be sexy regardless of her size.’ Another weakness is that there are not many
Lipsy London stores in the UK, generally they aren’t found on the high street they are found in big shopping centres such as the Trafford centre in Manchester.