Power Rangers LGF • 3 / 24 / 2017 • Wide • Scope
Cast: Dacre Montgomery, Naomi Scott, RJ Cyler, Becky G, Ludi Lin, featuring Bill Hader, with Bryan Cranston, and Elizabeth Banks
Director: Dean Israelite
Screenplay: John Gatins( Story by: Matt Sazama & Burk Sharpless and Michele Mulroney & Kieran Mulroney)
Website: powerrangers. movie
Tag Line: It’ s morphin time!
Synopsis: From a story by Executive Producer Roberto Orci( Transformers, Star Trek, Amazing Spider-Man 2) and screenwriters Zack Stentz and Ashley Miller( X-Men: First Class, Thor) comes a modern reinvention of the Mighty Morphin Power Rangers, a group of ordinary high school kids who find themselves infused with extraterrestrial powers and must harness those powers as a team to save the world.
Marketing / Promotion: Capitalize on the broad popularity of the Mighty Morphin Power Rangers universe, including the original animated children’ s show, in addition to other film versions. Host a Power Rangers party opening weekend. Staff and customers can dress as their favorite character. Partner with businesses that will be selling tie-in merchandise to the film, including a toy line produced by Bandai and a video game called Power Rangers Legacy Wars. Take advantage of viral marketing with a faux high school newspaper tie-in website at www. angelgrovehighschool. com.
Films attracting similar target audience: The LEGO Batman Movie, The Great Wall, Kong: Skull Island
Facebook: / PowerRangersMovie Twitter: @ ThePowerRangers Instagram: @ powerrangersmovie
42 • ShowTime Preview Guide – Spring 2017