Norman: The Moderate Rise and Tragic Fall of a New York Fixer
Norman: The Moderate Rise and Tragic Fall of a New York Fixer
SCL • 4 / 14 / 2017 • Ltd. • Flat
Cast: Richard Gere, Lior Ashkenazi, Michael Sheen, Steve Buscemi, Charlotte Gainsbourg, Dan Stevens, Hank Azaria
Director: Joseph Cedar
Screenplay: Joseph Cedar
Website: sonyclassics. com / norman
Synopsis: Norman Oppenheimer( Richard Gere) lives a lonely life in the margins of New York City power and money, a would-be operator dreaming up financial schemes that never come to fruition. As he has nothing real to offer, Norman strives to be everyone’ s friend, but his incessant networking leads him nowhere. Always on the lookout for someone willing to pay attention to him, Norman sets his sights on Micha Eshel( Lior Ashkenazi), a charismatic Israeli politician alone in New York at a low point in his career. Sensing Eshel’ s vulnerability, Norman reaches out with a gift of a very expensive pair of shoes, a gesture that deeply touches Eshel. When Eshel becomes Prime Minister three years later, he remembers. Norman is a comic and compassionate drama of a little man whose downfall is rooted in a human frailty all too easy to forgive— a need to matter.
Marketing / Promotion: Use radio and social media to run trivia contests about the careers of the stellar cast. Spotlight the cast of Hollywood legends. Showcase positive reviews and word of mouth buzz the movie generates. The film played at the 2016 Telluride Film Festival and 2016 Toronto International Film Festival. Run a special promotion that plays on the name Norman. Hand out promotional materials and offer concession discounts to any patrons that attend the film with the first or last name Norman.
Films attracting similar target audience: Wilson, Going in Style, How to Be a Latin Lover Facebook: / SonyClassics Twitter: @ SonyClassics Instagram: @ SonyClassics
Visit us at Cinemacon Booth 830F
ShowTime Preview Guide – Spring 2017 • 39