The Mummy UNI • 6 / 9 / 2017 • Wide • Scope
Cast: Tom Cruise, Sofia Boutella, Annabelle Wallis, Jake Johnson, Courtney B. Vance and Russell Crowe
Director: Alex Kurtzman
Screenplay: Jon Spaihts, Christopher McQuarrie
Website: themummy. com
Synopsis: Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: The Mummy. Though safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess( Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension. From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.
Marketing / Promotion: The film is the first in a planned Universal Monsters shared universe, which would also include such iconic characters as Frankenstein’ s Monster, Dracula, The Wolf Man, and more. Host a Classic“ Monsters Party” on the movie’ s opening weekend- transporting the lobby to be like Halloween in summer. Have fun with monster costumes and photo ops.
Films attracting similar target audience: Kong: Skull Island, The Fate of The Furious, Guardians of the Galaxy, Alien: Covenant, Pirates of the Caribbean: Dead Men Tell No Tales,
Facebook: / themummy Twitter: / themummy Instagram: / themummy
38 • ShowTime Preview Guide – Spring 2017