How to be a Latin Lover
LGF • 4 / 28 / 2017 • Wide
Cast: Eugenio Derbez, Rob Lowe, Raquel Welch, Kristen Bell
Director: Ken Marino
Screenplay: Jon Zack, Chris Spain
Synopsis: When a fading gigolo, Maximo, is kicked out of the house by his aged mistress, he is forced to return to live with his estranged sister and her pre-teen son in their humble home. Sporting a wardrobe consisting mostly of Versace speedos, Maximo focuses on finding another sugar mama to support his expensive tastes.
Marketing / Promotion: Promote the movie at comedy clubs and open mic comedy nights by showing trailers, movie clips, and handing out one-sheets and other promotional materials. Humorous trailer should appeal to a broad audience. Promote as a fun“ couples” movie so tie in other merchants such as nice restaurants for dinner and a movie specials.
Films attracting similar target audience: Table 19, Wilson, The Lost City of Z
Facebook: / HowtobeaLatinLover Instagram: @ howtobealatinlover
King Arthur: Legend of the Sword
3D
WB • 5 / 12 / 2017 • Wide • Scope
Cast: Jude Law, Eric Bana, Charlie Hunnam, Djimon Hounsou, Astrid Berges-Frisbey, Katie McGrath
Director: Guy Richie
Screenplay: Joby Harold
Website: kingarthurmovie. com
Tag Line: From nothing comes a King
Synopsis: Acclaimed filmmaker Guy Ritchie brings his dynamic style to the epic fantasy action adventure King Arthur: Legend of the Sword. Starring Charlie Hunnam in the title role, the film is an iconoclastic take on the classic Excalibur myth, tracing Arthur’ s journey from the streets to the throne. When the child Arthur’ s father is murdered, Vortigern( Jude Law), Arthur’ s uncle, seizes the crown. Robbed of his birthright and with no idea who he truly is, Arthur comes up the hard way in the back alleys of the city. But once he pulls the sword from the stone, his life is turned upside down and he is forced to acknowledge his true legacy … whether he likes it or not.
Marketing / Promotion: Host a Knights of the Roundtable Party for the opening weekend. Decorate the theatre to resemble an old castle and have staff dressed as kings, queens, knights, and more. Partner with book stores, libraries, and book clubs to promote the movie in conjunction with books that have dealt with the legend of King Arthur. Have social media users answer trivia questions about the King Arthur legend and his sword Excalibur.
Films attracting similar target audience: The Fate of the Furious, The Lost City of Z, Free Fire Facebook: / KingArthurMovie Twitter: @ KingArthurMovie Instagram: @ KingArthurMovie
28 • ShowTime Preview Guide – Spring 2017