Going in Style WB • 4 / 7 / 2017 • PG-13 • Wide • Scope
Cast: Morgan Freeman, Michael Caine, Alan Arkin
Director: Zach Braff
Screenplay: Ted Melfi
Website: goinginstylemovie. com
Synopsis: Oscar winners Morgan Freeman( Million Dollar Baby), Michael Caine( The Cider House Rules, Hannah and Her Sisters) and Alan Arkin( Little Miss Sunshine) team up as lifelong buddies Willie, Joe and Al, who decide to buck retirement and step off the straight-and-narrow for the first time in their lives when their pension fund becomes a corporate casualty, in director Zach Braff’ s comedy Going in Style. Desperate to pay the bills and come through for their loved ones, the three risk it all by embarking on a daring bid to knock off the very bank that absconded with their money.
Marketing / Promotion: Run special promotions that target senior-citizens, creating incentives like concession specials and more. Display one-sheets at retirement communities and senior-citizen centers. The film is inspired by the 1979 movie of the same name that starred George Burns, Art Carney, Lee Strasberg and Charles Hallahan. Have film fans on social media answer trivia questions about the original 1979 movie. Trivia contests can also include questions about the filmography of the new movie’ s leads: Morgan Freeman, Michael Caine, and Alan Arkin. Also, have people vote for his / her favorite Morgan Freeman and Michael Caine films.
Films attracting similar target audience: T2: Trainspotting, CHIPs, Wilson, The Great Wall Facebook: / goinginstylemovie Twitter: @ GoingInStyle Instagram: @ goinginstylemovie
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26 • ShowTime Preview Guide – Spring 2017