PROFESSIONALS
S y n e rg i z e yo u r s k i l l s
If you have the drums, find someone with a guitar. Together with
them, locate a vocalist. And only then will you have a band!
T
he
abrupt
spawning
of
collaborative agencies across
the country – and of course, the
globalized city we used to call
the planet – has been almost
impossible to miss. Creatives have officially
taken strides away from the constrained,
rigid thinking of older and more-established
agencies.
It seems as if the new buzz is finding people
who specialize in skills that you don’t have,
creating a synergy and attacking the market
from all angles possible.
Naas is the epitome of one such creative
agency. As a collective, their expertise
range from film, photography and design,
all the way through to music and events.
An interesting element of this group of
right-brainers is that they not only produce
client-based work but they also spend their
free time giving life to their self-initiated
projects.
And indeed, when you look at Ian, Thor,
Imraan and Matt you can’t help but see a
bunch of young, passionate creatives who
have fun getting busy. Although they are
professionals, their work also seems to
embody the “alternative” nature of the
youth culture in Cape Town.
And again, whatever they can’t do they
outsource. This then inspires those creative
individuals to collaborate with others,
which could also (probably/maybe) stem
the eruption of another agency.
I guess with so many of these organizations
coming out of nowhere, it might begin to
feel like it’s that easy to run one of these
agencies. But as anyone who’s walked the
path would tell you - it’s definitely not.
Be sure to check out www.naas.co.za,
acquaint yourself with greatness and
possibly do business.
By Ray Ray
Now that’s exciting because it can give
clients the assurance that they’re hiring
people who love what they do.
IMBO/ ISSUE 31/ '14
48