IMBO Magazine Nov. 2014 | Page 28

This should say something about a singular approach to a story. What I mean by this is, we can never know the truth unless we are willing to wade through the proverbial ‘bullshit’ to discover what is reality. At this juncture we can start talking about the importance of collaboration in the media. Traditionally, the ‘news’ relied on cooperation with contemporary society in order to provide witnesses and valuable sources from which to bestow important information. And then, with cash becoming king, information devolved into the propagation of agendas (kind of sounds like propoganda, doesn't it?). It is here that the information age and social media has ushered in an era from which we can disseminate fact from fiction. We have the ability and power to peruse multiple sources of information and, in so doing, create our own understanding of the truth. With millions upon billions of people sharing their opinions, we can somehow find some truth. If not the actual, objective truth, we can still discover something that matters to us. IMBO/ ISSUE 31/ '14 28