Illinois Chess Bulletin Julio - Agosto 2002 | Page 7

President Podium 2. We accept paid advertising in the ICB. Large tournaments advertise regularly in the ICB, because it provides real results. A great example is the Western Open, a Milwaukee, th Wisconsin tournament held over the 4 of July weekend, advertised in the ICB last year – and they saw a significant increase in entries from Illinois. They are planning to advertise in the ICB again this year. 3. We sponsor an Illinois tour, and have also recently added an “ex-urban” tour to help promote tournaments outside of metro-Chicago. Players know that tour tournaments draw better competition, and that this puts them in the running for tour prizes at the end of the year. As a result, these tournaments tend to draw better than non-tour events. What’s the catch? The players must all be ICA members. 4. We sponsor ChessPhone, which provides news on tournaments, and also reports tournament results. Together, these three functions form a very effective means of tournament advertising, and is one of the primary reasons why – even though it is suffering in some key ways – Illinois chess is still among the most active and most thriving in the country. Tournament Calendar and Clearinghouse Although we have already mentioned the tournament calendar, it is important to note that the calendar doesn’t serve only to advertise events, or to assist players in choosing events. The calendar also helps to avoid major tournament conflicts. This leads to tournaments that are more enjoyable both for organizers and for players. The Illinois Calendar often has tournaments listed as far as two years into the future. As a result, it is much more possible to do longer-range tournament scheduling using the Illinois calendar than it is with the USCF calendar. Although officially the metro-vice president and the downstate vice-president are responsible for acting as the clearinghouse, in practice (and particularly in the metro