Digital signage uses static images or video to deliver key business information and promotional materials to engage guests where they ’ re already watching — on your property ’ s TVs . It ’ s a more engaging and captivating way to inform consumers and employees about the latest news from your property and adds value to any setting . Consider the benefits of digital signage :
• 80 % of businesses see a growth in sales
• 46 % increase in customer satisfaction
• 32.8 % growth in return customers
The Lobby : Keep customers informed with up-to-date information
As guests return to hotels , good communication remains paramount – though it ’ s made harder with an ever-changing world . With digital signage , properties have the flexibility to revise and publish updated information every day . Screens in the lobby can be used to communicate your amenity closures , updated hours , and safety protocol measures . By doing so , you can give guests the information they need to make informed decisions and have peace and mind – both of which are key to building trust and brand loyalty .
On-Site Dining : Promote limited-time offers in an engaging way
The last thing properties want to do is disappoint guests , but that ’ s what happens when outdated flyers promoting limited-time offers remain in circulation . Managers can avoid mishaps like this by using digital signage instead to create a more engaging and customizable experience all around . In between 60 + channels of Atmosphere ’ s enjoyable content , properties can promote their unique , limited-time offers while guests are already hungry and in a buying mindset .
Poolside Bar : Invite customers to participate in events
There ’ s nothing worse than putting on a special event for guests and having no one show . Grab guests ’ attention while they ’ re relaxing and in a good mood using digital signage that provides all the event details guests will need , including photos or even customer testimonials from past events to encourage guests to join in on the fun .
The Gym : Showcase relaxing and thrilling activities , on and off-site
While guests already have their adrenaline pumping , use digital signage to offer the concierge ’ s service and showcase all the different ways guests can spend the rest of their days : a visit to the spa to restore their muscles , an exhilarating zip-line adventure through the forest , a trip into town to absorb the local culture , and more . It ’ s a great way to show what your property has to offer , while encouraging meaningful connections between employees and guests .
Employee Locker Rooms : Boost morale with appreciative content
While guests demand the majority of manager ’ s attention , don ’ t lose sight of your employees . Studies show that respect and appreciation go a long way in fostering a culture that employees enjoy , and in turn , leads to greater overall engagement and satisfaction . Use your screens and digital signage to display photos of the team , highlight employees ’ accomplishments , and post appreciative quotes from customers .
Elevate Your Space By Engaging Guests Differently
Digital signage is the key to not just informing guests , but engaging them . By engaging guests , properties can create a more meaningful experience , build trust , and in turn , drive sales . With Atmosphere as a partner , 60 + channels of compelling content designed to satisfy all interests and personalized digital signage will elevate your space and create an experience that will have guests planning their next vacation in no time .
1 . https :// www . catalyst . org / reports / empathy-work-strategy-crisis
128 ILHA