ILHA Magazine Q2 2022 V7.0 | Page 127

BUILD TRUST and Loyalty With Guests

Through Proactive

Communication

As the hotel industry continues to bounce back post-pandemic , communication remains one of the most important factors in increasing guest satisfaction . Whether it ’ s promoting on-site activities , limited-time offers or informing guests about operational changes , guests appreciate a property ’ s proactive outreach to ensure they have the most up-to-date information .
With supply chain issues , new variants , and ongoing world developments , what properties need to communicate one day might be very different from the next . Fortunately for management , digital signage takes all the tediousness out of communication efforts by offering an engaging and easily customizable avenue for connecting with guests .
Create New Touchpoints With Guests Through Digital Signage
The sheer volume of TV screens across properties – in the lobby , poolside bars , onsite dining , gyms , spas , and beyond – presents an optimal opportunity to energize space , and build trust with guests by leveraging digital signage
Yet , so often , these screens are reduced to playing limited , family-friendly content that is as outdated as it is uninteresting . They become a wasted resource as properties instead invest in expensive print materials for on-site marketing that are only accurate for a limited time .
Hotels can energize their space and build meaningful relationships with guests by leveraging digital signage .
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