ELEVATING
LUXURY IN-ROOM ENTERTAINMENT
The Importance of Entertainment in Luxury Hotels
It ’ s not the idyllic portrait of the luxury hotel experience , but it happens : Guests spending a quiet day inside , scrolling through channels on their in-room TV . Perhaps a recovery day was in order ? Or the masseuse was double-booked , and our cherubic honeymoon couple finds themselves with a few hours to spare . And , of course , there ’ s always that ever-looming temperamental weather . Regardless of how our jetsetters find themselves in this scenario , having a robust suite of in-room entertainment options is paramount to today ’ s luxury hotel experience . They want familiar features , yet novel experiences . Expansive options , yet simple solutions . And , subconsciously , they want their stay at a luxury hotel to exceed their expectations .
But many hoteliers believe that meeting these expectations is sufficient . After all , whose wanderlust brings them to a luxury hotel for the in-room television , right ?
We propose that it ’ s no longer enough to merely meet expectations and that the rewards for the select few who elevate their in-room entertainment experience are differentiation from their competitors , and unequivocal brand loyalty .
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