And that is how Dos Banderas eventually gets in to Liverpool, and soon will be
sold in Palacio de Hierro, as a new and very
promising brand with a bright future ahead.
Even with all the inconveniences that
have had to be overcome, the Dos Banderas
movement keeps growing, keeps moving
forward. Mauricio mentions that perhaps the
most important moment of the entire process,
the moment where he knew that bigger things
were to be done, was when the Premio Municipal de la Juventud (San Pedro) was won:
“A good vibe was felt. You could tell
that people were really into the project; you
notice that the project had potential to be
great, because you have to go up against
other projects with excellent ideas, so winning makes you realize that you are doing
things the right way. But wor k has to continue to be done, and the company has to
continue to move forward, don’t you think?”
Mauricio knows all too well that
things won’t get any easier, as it is impossible to predict how the market (now that
it has attained a larger distribution) will react to his product, particularly because Dos
Banderas is a new brand that currently
doesn’t have the necessary resources to in-
And even though difficult situations have
vest in advertising and product placement. emerged, one mustn’t forget all the gratifying
moments and experiences that the project has
The shirts’ prices range from $800 to brought for everyone involved; something that
$1,000 pesos (roughly $65 to $80 USD), as Mauricio calls “the source of my motivation,”
having started from nothing, production costs and these have (unquestionably, according to
are higher (shirts can’t be produced wholesale) him) been the deliveries of the water filters.
and cannot be lowered as of this moment.
“As the company grows, our prices will slowly lower, as we are looking to
make them affordable for everyone and
with that increase the brand’s popularity,
increase its distribution - that is how plan
eventually have some sort of presence in
as many different markets as possible.”
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