Humanity on top
Everyone knows that creating a service consists of two people. Customer and
associate create a service together. They are equal. Customers are not easy
buyers, just like collaborators are not easy executors.
Connection
Clients are increasingly higher educated, critical and have access to a lot of
information, they want customised service and decide everything themselves.
The individual is the new building block of society, according to Trendtrade 201.
One single building block, without any connection, has no meaning. So people are
looking for meaning through connection. We want to be heard, seen and become
part of something collective. (Trendrede 2016)
This is where opportunities lie for organisations and companies. However these
opportunities can not be fulfilled by sitting behind your desk. These chances are
put to use by engaging in conversations, by involving your target group in your
work. In a time where everyone speaks of co-creation, social environment and
“prosumers” (a consumer who influences his or her product),we suspiciously talk
to little to actual real life people.
Why do organisations have the tendency to first come up with a plan themselves
and then investigate whether this plan will even work? And why do they do
their research according to polls and big data, instead of just having an actual
conversation? Why don’t they involve their customers in their team?
Future vision
What helps us is creating a vision of the future.
It’s already buzzing with new initiatives and experiments like Health corporations,
bread funds, energy corporations, neighbourhood festivals etc. We step away
from big corporations and prefer the small, local and sustainable. We have a
basic income and have time to, aside from work, spend time on activities we find
valuable.
In the future we civilians, patients and students are the gatekeepers of our own
life, health and learning budgets. We can hire professionals to help us sustain this.
In this future visi ۈ H\