More Horsepower with the Click of a Download
could also imagine a self-driving car picking up groceries you have ordered online while you are
at work.
4.4
Data Services
Data Services will make data the new gold. Modern cars collect large amounts of data. Some of
it is only interesting to the OEM, but other data will be of interest to insurance companies (for
example) who will be able to offer dynamic policies depending on vehicle location or driving style.
The future may bring insurance companies that will offer a pay-as-you-go model where you pay
only when using the car. Weather services could benefit from real-time, location-based micro
weather information gathered from rain sensors, outside temperature and anti-slip systems.
Effectively, cars then become weather stations on wheels.
4.5
Aftersales Upgrades
Aftersales Upgrades will make is possible to buy more horsepower, better acceleration or to
enable eight speakers in a car which has been bought with only four speakers. For this to work
OEMs will have to operate online shops through which car owners can order those upgrades.
Needless to say, these purchases must also be possible through Smartphone apps and the Head
Unit itself.
5.
ORGANIZATIONAL CHANGE
With the rise of the Software Defined Datacenter and virtualization of compute, storage and
network making hardware less relevant, we see a paradigm shift in operations. More and more
companies go away from a silo approach with specialized teams for various hardware