More Horsepower with the Click of a Download
to analyze 2.1 Petabytes of turbine data to create preventive maintenance information9. Others
follow suit including BMW who also uses Pivotal’s big data analytics for predictive car
maintenance10.
4.
NEW BUSINESS MODELS
4.1
Car Sharing
Car Sharing is one of the obvious services car companies will be offering, with BMW’s
DriveNow® 11 and Daimler’s Car2Go® 12 being two prominent examples. Car sharing is very
popular with young people in Europe who do not want to own a car and in cities where a good
public transport system is available. In fact, some car sharing concepts today already combine
public transport and shared cars.
4.2
Office and Communication Services
Office and Communication Services will be another model. Autonomous driving cars will be fitted
with modern office and teleconferencing systems which will allow the passengers to work while
they are commuting. A permanent and stable WiFi connection will be a key service component
for which car owners will be willing to pay.
4.3
Convenience Services
Convenience Services will be a third big area. One pilot project has been started by Audi, DHL and
Amazon where parcels are no longer delivered to your home, but to the trunk of your car –
wherever it may be parked. This eliminates the need for someone to be at home when the parcel
is delivered. Hassle free parking obviously would be easy with self-driving cars: Imagine getting
out of your car in front of the office and the car searches for a parking space on its own. One
9 https://gigaom.com/2014/08/10/ge-starts-rolling-out-pivotals-big-data-technology-to-its-own-
customers/
10http://www.v3.co.uk/v3-uk/news/2407083/big-data-analytics-driving-predictive-car-
maintenance-at-bmw
11https://us.drive-now.com/
12https://www.car2go.com/en/newyorkcity/
IIC Journal of Innovation
- 99 -