So, you think you have an AI strategy? Think again.
Figure 3: The Future of Transportation Stack
step is to integrate diverse perspectives and
converge on a common mental model
around “where are we.” To mitigate this
level of uncertainty, an organization may
choose to anchor on a specific layer or
category.
The layers and categories are:
Services
Safety & security
In-car intelligence assistance
Autonomy
Infrastructure & Connected car
Intelligence manufacturing
On-board sensors
Specialty Vehicles
Step 3 - How might the platform ecosystem
evolve?
The next step is to address “where can we go
next” by evaluating the plausible evolution
of the AD platform ecosystem. We explore
this along two dimensions: 1) the type of
contract between the rider and the vehicle
and 2) the type of control used to drive the
vehicle.
This highly complex and rapidly evolving
platform ecosystem of software and
hardware technologies implies high
uncertainty. Therefore, organizations should
expect that the fragmentation will continue
into the foreseeable future. The point of this
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