So, you think you have an AI strategy? Think again.
developing the right level of specificity in the
use case and the factors. For example, if
seeking a detailed understanding on the
impact of an AI feature, then develop a use
case description that compares and
contrasts across features or feature-sets. On
the other hand, if seeking to understand the
impact of an AI technology portfolio, then
develop a use case description that
compares and contrasts across portfolios.
Finally, content should be gathered on the
use case and social factors. In this AV
example, we are using publicly available
content.
Step 1 – What is the setup?
There are four basic parts to the setup – 1)
participation; 2) prioritization; 3) use case;
and 4) content. SIFA can be performed as an
individual or group process; therefore, the
organization should determine who will
contribute towards participating in the
analysis. Options are start off with internal
and individual participants, then scale up to
external stakeholder to collaborate in
groups. Next, the social factors should be
prioritized. If using a group format, then
ideally the group uses a convergence process
to select the use case and to verify or refute
an area of highest concern or opportunity. In
this article, we highlight eight social factors
for consideration: 1) Environment; 2)
Energy; 3) Society; 4) Health; 5) Education; 6)
Economics;
7)
Government;
8)
Infrastructure. To clarify, the idea is to
characterize the impact of AI to these factors
and vice versa. Therefore, we recommend
selecting factors which provoke exploration
of two-way, rather than one-way dynamics.
The important element to this part is on
9
Step 2 - What does the platform ecosystem
look like?
Once the setup is complete, the first step is
to contextualize “where are we” by
establishing a converged mental model of
the existing platform ecosystem. In Figure 3,
Comet Labs published a “future of
transportation stack” 9 where the various
hardware and software technologies span 7
layers and 33 different categories.
https://www.wired.com/2017/05/mapped-top-263-companies-racing-toward-autonomous-cars/
IIC Journal of Innovation
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