nnel
Why Multi-Cha
mmunication?
Co
ber seeing
le who remem munication is
ortion of peop
m
e highest prop otions occurs when the co
r
Th
ing the need fo
om
ation, reinforc
vertising or pr
ad
email in combin s.
d
sent by mail an channel program
d
multi-touch an
CE
THE PREFEREND
IL AN
1
FOR BOTH MA ION HAS
UNICAT
EMAIL COMM ALL SECTORS
SS
RO
INCREASED AC AR.
IN THE PAST YE
66%
iness
want to do bus
that
with companies
ice
e them the cho
giv
s and
of receiving bill
ents by mail
statem
or email.
ne
s o es
ha rat
lia hest
a
str ig ne
Au he h tpho the
t
of marhip in of
s
d
of ners hea K.
a
ow rld, nd Uhe
a s t ir
Wo US es he
c
the ac on t at
% t
71 rne one
e h
int artp ily.
smst da
a
le
KEEP IT
PERSONAL
High levels of
recall suggest
ll
consumers sti
engage with
personalised
n.
communicatio
st valued
Direct mail mo
s
by young familie
ued by
Email most val
nals
young professio
Australian
d
households rea
73%
of the addressed
.
mail they receive
@
Make it
quick!
s
3 minutee
e tim
ued by
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