DMx
Cross-channel
marketing
presents
marketers with the power to reach more
customers more effectively than ever
before.1
iGroup’s DMx platform allows you to effortlessly target
your communications using each donor’s channel of
choice.
If your database is segmented into mail, email and
SMS recipients we can automate the streaming of your
conversations and drive responses online.
Append PURLs and CURLs to your campaign to link to
landing pages that measure channel effectiveness and
get even more out of your next campaign.
1
7
‘Cross-Channel Marketing Trends Brie?ng’, Responsys (2013)