The report on Kombucha Market by flavors(Citric, Coconut, Fruits, Flowers, Herbs, Roots, Spices), by
microbial culture type(bacteria, mold, yeast) trends analysis and forecasts up to 2023 studies the market
sizes, key trends and opportunities in the main geographies such as North America, Europe, Asia-Pacific,
Rest of the World. According to the report the Global Kombucha Market is projected to grow at a CAGR of
between 25.5% and 26.5% in terms of value over the period of 2017-2023. The growth in the world market
is primarily driven by significant contribution by North America (Leading region) region to this market.
Market Insights
The global kombucha market is dominated by major companies such as Hain Celestial Group, Reed’s Inc,
Kevita Inc, Buchi Kombucha, Redbull GMBH and some others. Their focus on innovation for delivering
different flavors and drinks in different segments in functional beverages along with the innovative
marketing strategies and distribution channel tie-ups are generating positive impact in the market.
Globally, North America dominated the Kombucha Market, followed by Asia-Pacific, due to the increasing
demand for functional beverages with health benefits. Asia-Pacific is expected witness the highest growth
in terms of CAGR during the forecast period, 2017-2023. European and Latin America Kombucha markets
are expected to sustain their significant growth rates during the forecast period.
The increasing demand for alcoholic beverages, functional beverages, sports and energy drinks, natural and
fortified drink, along with increasing awareness about the health benefits of kombucha, drive the growth
of global kombucha market. Increasing popularity of flavored kombucha products are expected to drive the
growth of the kombucha market. Increasing instances of lifestyle related health issues such as diabetes,
high blood pressure, arthritis and others are enhancing the demand for kombucha products, due to its
Infinium Global Research