What ’ s your view ? iGamingBusiness
07
DEI IN IGAMING : MOVING BEYOND REPRESENTATION
“ Companies must shift their focus from short-term initiatives and token efforts to embedding DEI into the very fabric of their organisational culture and employer branding ”
ELIZABETH DOWNIE HR MANAGER , THE CONEXUS GROUP
In recent years , the igaming industry has made notable strides in embracing Diversity , Equity and Inclusion ( DEI ), with companies recognising the importance of creating more diverse workforces . While there has been a growing focus on improving representation , particularly around race and gender , true DEI extends far beyond simply diversifying demographics . It ’ s about cultivating an inclusive culture where everyone , regardless of their background , can thrive .
EMBRACING BELONGING
Representation is an essential first step – ensuring that employees of all races , genders , sexualities and abilities are seen and heard within the industry . However , a diverse workforce means little without a workplace environment that promotes belonging . Inclusive practices must accommodate physical disabilities , neurodiversity , and the unique challenges of individuals with varying needs , such as health , life stages and belonging to underrepresented communities , including LGBTQ + employees .
To truly make progress , igaming companies must shift their focus from short-term initiatives and token efforts to embedding DEI into the very fabric of their organisational culture and employer branding . This requires long-term commitment , where inclusive leadership , equitable opportunities for career advancement , and encouraging open dialogue are everyday priorities . Genuine inclusion cannot be achieved with one-off programmes ; it requires systemic change and industry-wide acceptance of DEI as an ongoing journey .
Building a culture of inclusivity means creating spaces where employees feel valued for their unique perspectives and are empowered to contribute fully . By prioritising this holistic approach to DEI , the igaming industry can not only attract and retain diverse talent but also inspire innovation and drive long-term success in a competitive market .
In short , DEI in igaming is about more than just numbers – it ’ s about creating environments where all employees can reach their full potential .
Elizabeth Downie
IN ASSOCIATION WITH PENTASIA