What ’ s your view ? iGamingBusiness

Figure a talented content writer can expect to command

Starting salary for a senior game designer

Demand for marketing roles remains steady , particularly for mid-senior professionals , with a consistent number of candidates open to new opportunities . This year , we ’ ve seen increased interest in web3 , crypto and AI editing roles , alongside specialists in Telegram for crypto casinos . Content roles , including video , writing and streaming , are more varied . Country manager roles have also grown as operators launch new brands in new markets . Salaries are relatively stable but vary based on factors like remote or hybrid setups , B2B contracts vs PAYE , and local market conditions . Candidates increasingly consider brand reputation when negotiating , forcing some companies to offer more competitive compensation . Employers seeking candidates within tight salary bands sometimes struggle to find the right expertise . While senior roles may welcome talent from outside igaming for fresh insights , mid-level hires often require industry-specific experience , especially around regulatory knowledge , such as new UKGC advertising rules . Gareth Mulley

JOB TITLE FROM TO AVERAGE

MARKETING EXECUTIVE £ 35,000 £ 40,000 £ 37,500

MARKETING MANAGER £ 40,000 £ 60,000 £ 50,000

AFFILIATE MANAGER £ 50,000 £ 60,000 £ 57,500

HEAD OF AFFILIATE £ 75,000 £ 90,000 £ 85,000

CONTENT WRITER £ 35,000 £ 50,000 £ 42,500

CRM MANAGER £ 60,000 £ 70,000 £ 65,000

HEAD OF CRM £ 80,000 £ 100,000 £ 90,000

HEAD OF MARKETING £ 80,000 £ 120,000 £ 90,000

HEAD OF MARKETING / DIRECTOR ( USA )

$ 140,000 $ 180,000 $ 155,000

CMO £ 90,000 £ 170,000 £ 140,000

Mid-level finance and operations roles are highest in demand , but tighter budgets have led to a 10-15 % drop in offered salaries , making it challenging for companies to attract the talent they need . Salary ceilings for roles up to senior associate level are impacting hiring quality . Overall salaries have only risen by 1.25 % since last year . In Europe , updated AML requirements mean candidates must hold ACCA qualifications , with Malta currently experiencing significant demand for fully qualified talent . Amidst budget constraints , employers may need to reconsider the push towards fully in-office , and entice qualified professionals with hybrid and flexible working . Kerry Gillitt

IN ASSOCIATION WITH PENTASIA