iGB North America magazine IGBNA Aug/Sep | Page 43

Feature

contribution from the online ticket sales has
actually helped drive increased footfall traffic
into the convenient stores as the jackpots are
now larger, increasing ticket sales alongside
purchases of other goods.
Anyway, back to the hypothesizing… It’s a
shame that Beckwith couldn’t be bothered
to drive a mere two hours to Delaware
or New Jersey to see how geolocation is
currently being deployed, because he
would have been pleasantly surprised. The
geolocation, coupled with identification,
fraud and online gaming operators’ internal
processes and procedures, has actually
proven extremely effective, deterring players
outside the allowed jurisdiction. The New
Jersey Department of Gaming Enforcement,
their counterparts in other states as well as
the licensed operators treat the regulation
and enforcement of geolocation, ID, fraud
and responsible gaming with extreme care
and, over the past two years there have been
only three cases where anyon