iGB North America magazine IGBNA Aug/Sep | Page 26

Feature

INTERVIEW: JEFF HOLYFIELD
PR DIRECTOR, MICHIGAN LOTTERY
Since quietly launching online last August, the Michigan Lottery has made a
strong start to life in the digital realm, now boasting over 150,000 registrations
and averaging around $500k in daily wagers. Lottery spokesman Jeff Holyfield
revealed some of the secrets of their success to iGaming Business North
America, including how they addressed retailer concerns over cannibalization
and integrated them into the project