“ The lion’ s share of our [ online ] audience is 21 to 27 years old. I think that bodes really well for the future prospects of Penn, both online as well as in our brickand-mortar casinos”
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“ The lion’ s share of our [ online ] audience is 21 to 27 years old. I think that bodes really well for the future prospects of Penn, both online as well as in our brickand-mortar casinos”
JAY SNOWDEN, PENN NATIONAL GAMING
Pointedly, Snowden also noted the demographics differences brought by omnichannel success.“ If you look at the online offerings, our customer mix is a lot younger,” he said.“ The lion’ s share of our audience is 21 to 27 years old. I think that bodes really well for the future prospects of Penn, both online as well as in our brick-andmortar casinos.”
He went on to highlight how the Barstool-branded retail sportsbooks located in Penn
National casino properties were not only driving sports betting market share but also helping drive land-based casino market share.“ Just bringing in all of these younger customers, we’ re really thrilled about what we see there,” he added.
He went on to say that“ this was the nice thing about having this omnichannel approach where you control and own 100 % of it.”“ We just want to get people into the ecosystem,” he suggested.
“ So, you can invest in your core business, you can invest in standalone on-premises, you can invest in digital media, and as long as it widens the funnel and brings more people into the ecosystem, we just want to keep them there, and we’ re confident we’ re going to be able to drive really healthy margins in all aspects of our business. So, we really don’ t care where people decide to spend the majority of their time and wallet with us.”
October 2021