five pillars of omnichannel
wallet – single account n – treat the customer as one lty – single stream , not segregated per channel e across all channels , where possible create hannel content experiences ce – build brand into your product design
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RACTIVE solutions may differ from landbased offerings in terms of content , but creating a customer ecosystem where individuals can engage with similar content across both channels is a key objective for us ,” he says .
VALUE PROPOSITION
The evidence to date is that such efforts will be rewarded by higher levels of revenue per customer . The clue really is in the question when it comes to loyalty programmes . As the name suggests , loyalty breeds retention , which delivers higher revenues . Add more options for players to interact with the brand , and that drives revenues even further .
“ Omnichannel customers are not just interacting with your business through one part of their life ,” says Ford . “ Your brand becomes a bigger part of their lives .”
Given Rush Street ’ s shareholder base of land-based gaming interest , it is understandable why the company always had a primary focus on ensuring online complemented the partner landbased casinos . Hence RSI ’ s effort