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FINANCE
Stake ’ s prominent sponsorship model has seen its livery adorn this season ’ s Stake F1 Team Kick Sauber cars
These metrics allow operators to reverse engineer expectations for larger deals , which are typically more difficult to value .
RETAINING CUSTOMERS
Once an operator has identified
influencers to collaborate with , it is often difficult to maintain engagement after an influencer ’ s initial promotion , resulting in a surge of customer signups followed by a period of inactivity . There are several ways to improve customer retention , including personalised offers , community engagement and ongoing promotions that span the entire duration of the influencer partnership .
Haque attributes Shuffle ’ s early success to acting on product feedback and iterating swiftly . He believes that even the best marketing and retention strategies are ineffective if the product is not engaging .
Shuffle ’ s platform features a custombuilt UI and in-house-developed games that prioritise speed and user experience . For example , Shuffle has developed tools like Advanced Dice for custom auto-betting , whereby users can seamlessly switch between games like plinko , blackjack , NBA parlays and election bets without any lag .
Furthermore , Shuffle ’ s casino games boast some of the highest RTPs in the industry , with house games at 99 % and slots at 97 %.
At Waterhouse VC , we believe that offering a full suite of worldclass wagering products is critical to success . This is one of the reasons why we focus on investing in B2B suppliers rather than B2C operators . In a highly competitive industry , B2B suppliers are critical for operators to differentiate through product and user experience .
HOW TO GET STARTED ?
Emerging wagering businesses ( both B2B and B2C ) have the greatest chance of success if they focus on dominating a niche without a clear market leader . For Shuffle , that meant focusing early growth on Japan , a market that was underserved by crypto wagering operators at the time .
Marketing to diverse multiple regions requires an understanding of the complexities of localisation , culture and acquisition channels .
Instead , new operators could focus on one market by hiring native speakers , offering localised support , aligning the brand with the local culture , and understanding what kind of content locals look at . Such a growth strategy is particularly relevant for newly regulated markets like Brazil .
Companies like Shuffle , Stake and Sportsbet . io have proven that a differentiated product , marketing strategy and user experience can fuel rapid revenue growth in the highly competitive wagering industry .
Ishan Haque , head of business at Shuffle
Noah Dummett , Shuffle co-founder
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