“ Emerging wagering businesses ( both B2B and B2C ) have the greatest chance of success if they focus on dominating a niche without a clear market leader ”
energetic , focused team . Today , Shuffle has 55 full-time employees , with an average age of 24 , and plans to double its workforce in the next 18 months .
Ishan Haque , head of business at Shuffle , recognises the power of influencer marketing along with community-building , tapping into live streaming , betting group chats and crypto communities .
Breakneck growth means Shuffle has processed more than $ 6bn in wagers
Stake has high-profile partnerships with the likes of Drake ( inset ), while Shuffle prefers a more low-key approach
HOLLYWOOD CALLING !
Like dominant operators such as Stake , Shuffle intends to announce large-scale brand ambassadors and endorsements later this year with Tier-1 sport teams and mainstream celebrities / athletes . Initially , smaller operators have to methodically pursue deals where there is high return on advertising spend .
Larger marketing deals should only be pursued once experience has been developed through successful smaller deals . The key metrics measured across smaller and larger deals are the same :
● How many eyeballs convert to signups
● How many sign-ups convert to first-time deposits
● How long can depositing players be retained
iGB L ! VE 2024 • ISSUE 136 • 75