“ There ’ s no question that there is huge consumer demand for bonuses , nor that offering bonuses creates substantial financial risk for operators ”
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MARKETING & AFFILIATES
Consequently , the operators find themselves stuck between penalising genuine players , or allowing a large amount of bonus abuse .
The negative impact of penalising genuine players is substantial . This is evidenced by the vast number of critical reviews on platforms like Trustpilot . There is also a huge resource cost to operators that are manually identifying these breaches and managing ADR disputes .
Many UK operators have seen some success with enforcing a maximum stake at the point of play . This prevents harsh retrospective penalties such as confiscations .
“ In my role managing player complaints , we have seen a pronounced drop off in the number of complaints we ’ ve received relating to max bet terms in the last few years ,” Garvie adds .
“ This is because our user base has historically skewed towards higher levels of UK players and within the UK market the regulatory system has strongly encouraged the industry to enforce these terms at the point of play to eliminate these problems .”
“ There ’ s no question that there is huge consumer demand for bonuses , nor that offering bonuses creates substantial financial risk for operators ”
Duncan Garvie , founder of thePOGG
CAN COLLABORATION BREAK THE CYCLE ? However , the issue persists outside the UK market , often involving the same operators . Those that have the technical capacity to enforce the restrictions automatically are doing so in the UK while removing these systems for players in other countries .
It ’ s evident that enforcing a maximum stake at the time of play is more beneficial for genuine players . However , I don ’ t believe that operators ’ hesitance to adopt this method is purely self-serving .
Implementing such a solution presents several major challenges . Not all game aggregators and studios support the necessary in-game features
62 • ISSUE 136 • iGB L ! VE 2024