iGB issue 135_ICE 2024 | Página 97

£ 85K

Head of affiliate wage packet – some will earn more

£ 130K

Director of product will break six figures annually

MARKETING

Marketing roles have generally seen reduced demand , with exceptions like affiliate managers bucking the trend . Most hires involve replacements or team-building for new ventures or market expansion . Junior-level salaries remain relatively stable due to a surplus of candidates , while luring senior marketers away from their current jobs requires higher compensation . The impact of AI on marketing jobs is still uncertain , but it has already spawned new opportunities , including positions such as ChatGPT editor . Gareth Mulley

PRODUCT & PROJECT

While there are a few more candidates on the market than last year , this doesn ’ t equate to lower wages . Salaries have seen a modest rise and if companies want industry-specific experience , they need to pay the market rate . We ’ re also seeing more demand for senior roles where competition for talent is always fierce . To hire at this level , a combination of competitive salary , flexible work arrangements and a quick recruitment cycle secures the best talent . Darren Kirby
JOB TITLE FROM TO AVERAGE MARKETING EXECUTIVE £ 35,000 £ 40,000 £ 37,500 MARKETING MANAGER £ 40,000 £ 60,000 £ 50,000 AFFILIATE MANAGER £ 50,000 £ 60,000 £ 57,500 HEAD OF AFFILIATE £ 75,000 £ 90,000 £ 85,000 CONTENT WRITER £ 35,000 £ 50,000 £ 42,500 CRM MANAGER £ 60,000 £ 70,000 £ 65,000 HEAD OF CRM £ 80,000 £ 100,000 £ 90,000 HEAD OF MARKETING £ 80,000 £ 120,000 £ 90,000
HEAD OF MARKETING / DIRECTOR ( USA )
$ 140,000 $ 180,000 $ 155,000
CMO £ 90,000 £ 170,000 £ 140,000

JOB TITLE FROM TO AVERAGE PROJECT MANAGER £ 60,000 £ 75,000 £ 70,000 PRODUCT MANAGER £ 65,000 £ 85,000 £ 75,000 PRODUCT MANAGER ( USA ) $ 140,000 $ 180,000 $ 160,000 DIRECTOR OF PRODUCT £ 110,000 £ 150,000 £ 130,000 you ’ ll win iCE IN LONDON ASSOCIATION 2024 • WITH ISSUE PENTASIA 135 • 115