Online Bingo Player Survey
The survey* looked at UK bingo
players’ demographics, their
spending and playing habits as
well as where they play and where
they look for support.
Demographics
Over half of online bingo players in the UK are aged
between 35-54. Whilst this positions the market as
distinctly ‘middle-aged’, one must also note that the
second largest segment by age are those between 5564. With this in mind, almost three quarters (73.63%) of
those surveyed fall between the ages of 35 and 65 years
old. The youngest age group (18 to 24) only accounted
for 3.5% of all respondents. Female players accounted
for 81% of those surveyed, although the 19% figure for
male players does represent an increase of 4% on last
year’s survey results.
Player promiscuity is well-known in the online bingo
market, and this is supported by our data. Almost a
quarter of players (22%) are members of more than 10
bingo sites and 1 in 7 are members of more than 15
sites. However, more than half of those surveyed are
members of up to only 5 online bingo sites (56%).
Online Bingo Demographics
3.5%
9.1%
13.8%
22.9%
20.9%
29.8%
14
How many sites are you
a member of?
% of players
No sites
4%
1 - 5 sites
56%
6 - 10 sites
18%
11 - 15 sites
7%
Over 15 sites
15%
Spending habits
Although player disloyalty is widespread in terms
of membership it is interesting to note that almost
one in every five players surveyed revealed they had
never made a deposit at any online bingo site despite
being members of at least one. This could be down to
players taking advantage of no deposit sign-up deals
and then never going on to become a depositing
player. It does point to a huge amount of wastage in
player recruitment activity. As can be noted, whilst
membership of multiple sites is extensive, actual
depositing and playing is spread across fewer sites.
How many sites have you ever
deposited at?
% of players
surveyed
No sites
18%
1 - 5 sites
55%
6 - 10 sites
14%
11 - 15 sites
4%
Over 15 sites
9%
One would expect players to spend small amounts on
bingo sites and this can be seen in our data with more
than 40% of players depositing £25 or less per month.
However, it is interesting to note that almost the same
percentage are spending between £25 and £100. The
much sought-after ‘whales’, those that deposit more
than £100 per month, account for just under 20% of the
market.
How much do you deposit per
month on average?
% of players
surveyed
£10 or less
14.5%
£10 - £25
27.7%
£25 - £50
21.3%
18 - 24 yrs old
45 - 54 yrs old
£50 - £100
18.5%
25 - 34 yrs old
55 - 64 yrs old
More than £100
18%
35 - 44 yrs old
Over 65 yrs old
*In December 2015, WhichBingo undertook their biggest ever
survey of online bingo players. The survey ran for two weeks
and received a total of 1,120 responses.