Chapter 3: Betting and connected portable devices
Paddy Power used its 2014 annual report to claim that “over 90% of future growth would be in mobile”.
Through the apps offered by Paddy Power, customers can manage their entire Paddy Power
accounts. The range of Paddy Power specials available on the apps include money back specials,
fallers’ insurance and early payouts, among others. Clients can also open a new account, deposit and
withdraw money. They can bet on the entire range of Paddy Power markets including racing, football
and more than 1,000 different sports markets.
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