Executive summary page iv
Executive summary
The online gaming and betting industry has reached a crunch point – there just aren ’ t as many new customers as there used to be .
Luke Ormerod Sales Director
Though the savviest gaming companies are taking advantage of scope to attract new customers with innovative marketing , great offers and an energetic brand , others are fighting to grow .
For many the goal is to retain their own customers and increase their share of wallet by taking customers from competitors .
Player acquisition remains a vital concern and investing time , energy , money and expertise is essential to maintaining progress .
However , many firms make the mistake of pursuing growth at any cost , and suffer the consequences .
Martin Calvert Marketing Director
A data-driven strategy encompassing the basics of SEO all the way through to the most effective thinking in content marketing and PPC , backed up by real customer insight , is the right path to growth .
This short document outlines the main pillars of online player acquisition in a straightforward way :
• Pillar 1 – On-site technical SEO
• Pillar 2 – Content marketing , off-site SEO and link earning
• Pillar 3 – Customer experience and engagement
• Pillar 4 – Paid search and social
For some readers , aspects of this will be very familiar , but having been embedded in the gaming industry for over a decade , the Blueclaw team is adamant that relying on only one or two of these pillars is an unacceptable risk to your gaming business .
We hope you find this paper useful !
Martin Calvert and Luke Ormerod Directors , Blueclaw
About Blueclaw
Blueclaw is an award-winning digital marketing agency that works with many leading operators and affiliates in the igaming industry .
The agency specialises in winning profitable traffic for its diverse client base of leading names and challenger brands in the ecommerce , igaming , travel , property and retail markets .
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2 . indd 4 03 / 02 / 2017 17:50