Executive summary page iv
Executive summary
The online gaming and betting industry has reached a crunch point – there just aren’ t as many new customers as there used to be.
Luke Ormerod Sales Director
Though the savviest gaming companies are taking advantage of scope to attract new customers with innovative marketing, great offers and an energetic brand, others are fighting to grow.
For many the goal is to retain their own customers and increase their share of wallet by taking customers from competitors.
Player acquisition remains a vital concern and investing time, energy, money and expertise is essential to maintaining progress.
However, many firms make the mistake of pursuing growth at any cost, and suffer the consequences.
Martin Calvert Marketing Director
A data-driven strategy encompassing the basics of SEO all the way through to the most effective thinking in content marketing and PPC, backed up by real customer insight, is the right path to growth.
This short document outlines the main pillars of online player acquisition in a straightforward way:
• Pillar 1 – On-site technical SEO
• Pillar 2 – Content marketing, off-site SEO and link earning
• Pillar 3 – Customer experience and engagement
• Pillar 4 – Paid search and social
For some readers, aspects of this will be very familiar, but having been embedded in the gaming industry for over a decade, the Blueclaw team is adamant that relying on only one or two of these pillars is an unacceptable risk to your gaming business.
We hope you find this paper useful!
Martin Calvert and Luke Ormerod Directors, Blueclaw
About Blueclaw
Blueclaw is an award-winning digital marketing agency that works with many leading operators and affiliates in the igaming industry.
The agency specialises in winning profitable traffic for its diverse client base of leading names and challenger brands in the ecommerce, igaming, travel, property and retail markets.
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2. indd 4 03 / 02 / 2017 17:50