Editor ' s letter page iii
Editor’ s letter
Welcome to this special edition of the Blueclaw-iGaming Business SEO Report produced for the 2017 London Affiliate Conference.
There is so much talk in the igaming sector of omni-channel, open platforms or agile technologies that it is easy to forget that doing one element of a corporate strategy well is no longer enough.
This is because success is about combining all those elements across the igaming board, whether for operators, affiliates or suppliers.
Search is no different and the focus has to be on the‘ four pillars’ of customer acquisition:
• On-site technical SEO,
• Content marketing, off-site SEO and link earning,
• Customer experience and engagement,
• Paid search and social.
It is not enough to do just one of these things well – it is the combination that makes the difference between success and doing ok, or worse. This is even more relevant when the industry is so competitive and players have so many alternatives to choose from.
All this comes at a time when operators are being squeezed for every penny, dollar or euro by governments desperate for tax revenues. This is where affiliates can play a key role in helping them make best use of the data, optimise their acquisition process and put in place strategies that are scalable, while growing their own businesses.
We hope you enjoy this report and look forward to seeing you all at the London Affiliate Conference.
Jake Pollard Report editor Head of online content, iGaming Business
The four pillars of player acquisition in igaming
Blueclaw report 2017
iGB Blueclaw Player Acquisition Report 2017 _ v2. indd 3 03 / 02 / 2017 17:50