iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 9
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Across the pond
New Jersey is the biggest of the US states in terms
of population size to have regulated online gaming.
From the outset however operators were beset
with technical problems; these were compounded
by players having to submit their Social Security
Number when opening an igaming account with
one of the licensed operators.
Licensed sites in New Jersey also ask for a utility bill or further ID documents
to verify players’ identity and ensuring that accounts are not created by
anyone under-age. However, these steps present serious abandonment
problems to US operators.
One US-facing operator commented,
“The majority of players visiting the
registration page will not submit the
form. The social security number is
probably the most limiting factor.”
“
The social security number
is probably the most limiting
factor.
”
US operator
Mobile gaming registration and deposit abandonment benchmarking study
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