iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 6
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How long are gaming customers prepared
to spend on the registration process?
In today’s mobile on-demand world, consumers demand instant transactions and
lack patience when it comes to online form-filling, consumer tolerance is particularly
low with regard to the online gaming sector.
“
Online gaming users will only spend up to four minutes completing
identity checks. For retail, travel and mortgages, consumers are
prepared to spend five, nine and 10 minutes respectively.
Industry data from 20135 found that online gaming was the online industry
consumers had the least patience for.
On average respondents would only spend up to four minutes completing identity
checks before either going to a competitor or giving up altogether.
However, for retail, travel and mortgages, consumers were prepared to spend five,
nine and 10 minutes respectively.
The four minutes afforded to online gaming is a reflection of the industry’s nature
and how customers view it: as a leisure activity that is easily interchangeable and
has to be provided quickly and at users’ convenience.
Mobile gaming registration and deposit abandonment benchmarking study
5 Experian https://www.experianplc.com/media/news/2013/almost-half-of-uk-adults-abandon-their-online-transactions
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