iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 5

Registration: The main pain
in the customer journey
While registration is not the only point of weakness in the customer journey,
the operators we interviewed all saw registration as their biggest weakness.

“

When the customer comes to the site and abandons in the middle
of registration it’s not only hugely frustrating for us but it also affects
marketers’ projections and forecasts. A lot of work goes into recruiting
players prior to campaigns.

How long is the registration process taking?
Operators are well aware of how long customers will persevere with registration.
All those we spoke with had registration times of less than four minutes – nearly
half of all respondents had registration times of 1-2 minutes, another 40% said
it took their customers 2-3 minutes to register, while for 10% it w