iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 3

The growth of mobile…
The growth of mobile in the last decade has been rapid and exceeded
expectations – at the beginning of 2014, H2 Gambling Capital predicted that
mobile betting would account for 45% of total interactive gaming gross win
by 2018.1
The importance of mobile to the industry however has already surpassed
prior expectation and for operators such as Paddy Power, mobile already
accounts for 67% of online revenue. In fact 78% of Paddy Power’s active
customers transacted via mobile devices during the first half of 2015. Over
at William Hill, mobile volumes grew 28% and accounted for 54% of sports
bets wagered in that same period.2

“

Mobile is a train that nobody’s
stopping, you had better hope
you’re not left on the platform.

”

Scandinavian and European Operator

Emphasising the point, Google’s
gambling update for the first quarter
of this year showed that 64% of all
gambling-related searches are now
taking place on mobile devices.3
Mobile devices such as smartphones
and iPads are allowing operators
to attract a new type of player,
as increasingly mobile device
penetration is higher than computer
ownership.

Mobile gaming registration and deposit abandonment benchmarking study

1 http://www.igamingbusiness.com/news/mobile-gaming-and-betting-gross-win-reach-45-2018-new-report-h2-gambling-capital-reveals
2. http://www.paddypowerplc.com/media/news/interim-results-0
3. http://diginomica.com/2015/08/07/william-hill-profits-down-but-continues-to-bet-on-technology-for-future-growth/#.VmWqkd_hDOQ

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