iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 2

Contents
1

Intro: The growth of mobile… and the persistence
of the leaky bucket

2

Registration:

The main pain in the customer journey

a. How long is the registration process taking?

b. How long are gaming customers prepared to spend
on the registration process?

c. What abandonment rates are operators reporting?

d. What’s the cost to the industry of abandoned
registrations?

3

Deposit: More gain, less pain?

4 Payout:
5 What
6

The end of the customer journey?

are operators doing to reduce abandonment?

How can Jumio help to reduce abandonment?

Mobile gaming registration and deposit abandonment benchmarking study

2