iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 15

What are operators doing to
reduce abandonment?
Not all of the operators interviewed knew what their abandonment stats were or
were indeed measuring them, but the leading operators were measuring every
aspect of every part of the customer process.

“

We monitor abandonment every day all over the site. We use Google
Analytics on loads of procedures, things like the Paypal process,
always looking at how we could reduce the number of clicks in the
process to improve it.

”

Leading UK & Gibraltar licensed operator

Designing for mobile
The rise of mobile isn’t just a shift of
users from their PCs to mobile devices.
Instead, mobile is driving new users
to partake in online gambling; in Q3
2014, PokerStars saw over 50% of
new registrations come through mobile
channels.9

“

The mobile customer is a
different type of punter: it’s not
the old boy sat at a table with
the Racing Post going through
the form. Now that 70% of
our business is done through
mobile we’ve targeted the
platform heavily.

”

UK Sportsbook operator

9 http://www.androidslots.co.uk/guide/victorias-mobile-casino-blogging-project/gambling-facts-and-figures

5

The flipside of this brand new mobile world however is that many smaller operators’
mobile offerings lag behind that of the bigger counterparts.
Many gaming operators using platform providers may still work with mobile systems that
are not as modern and performing to the high level of larger more independent operators.

“

We are working on optimising our mobile product. We currently use
a white label for our mobile products and that’s why we suffer on
mobile conversion and are planning to design our own platform and
bring it all in-house.
Large European operator

”

Mobile gaming registration and deposit abandonment benchmarking study

15