iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 12

Deposit: More gain,
less pain?
Once operators get new players through registration, abandonment levels drop at
the deposit stage, but that’s not to say they are not still significant.
Some operators have gotten deposit times down to an average of less than 30
seconds, although typically they reported that deposits would take between one and
two minutes.
Operators’ abandonment levels at deposit stage
60-70%

% OF ABANDONMENT AT DEPOSIT

3

40-50%

30-40%

20-30%

AVERAGE

19%

10-20%

5-10%

5%

0

1

2

3

4

5

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7

8

9

10

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OPERATOR

These responses equate to an average deposit abandonment rate of 19% so using
operator-driven abandonment statistics, the abandonment rate at deposit is in fact
higher than the abandonment rate at customer registration.

“

About 60% of KYC-approved
new players will try and make
a deposit.

”

Large Maltese operator

In researching this white paper we
were unable to determine whether
abandonment is higher in first time
than subsequent deposits. It may be
in fact the case that abandonment is
higher in subsequent deposits where
the player has a change of heart before
chasing losses, or perhaps where social
responsibility measures kick in.

Mobile gaming registration and deposit abandonment benchmarking study

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