iGB Intelligence reports Jumio-IGB Abandonment in Gaming White Paper | Page 11

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Of the major operators, Paddy Power is the only one that has managed to bring
that figure down; to around 21%, thanks to its strong social media presence and
brand awareness.
H2 Gambling Capital estimates that mobile gaming will record gross win revenues
of €34.6 billion this year, but if 24% of potential customers are abandoning gaming
sites at the very first stage, as Jumio’s consumer research suggests, operators’
gross win could potentially be a much higher €42 billion if these players converted.
Gap between gross win revenues and potential win revenues
if players converted
50 BILLION

42

EUROS

40 BILLION

30 BILLION

24% OF POTENTIAL CUSTOMERS
ARE ABANDONING GAMING
SITES AT THE VERY FIRST STAGE

34.6

20 BILLION

10 BILLION

0
GROSS WIN
REVENUE

POTENTIAL
GROSS WIN

Mobile gaming registration and deposit abandonment benchmarking study

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