Part 2: Denmark – a model market
platform provider, Folmann hailed what he
Adding fuel to the arguments raging over the
called “the Danish model”.
future position of Svenska Spel, we know that
“Regulation here has been managed well
the Danish state lottery operator Danske Spil has
and we have succeeded in cutting black
gained market leadership in the online realm.
and grey operators to a minimum,” he said.
Unsurprisingly, the company’s chief executive
Niels Erik Folmann has sung the praises of a “We have experienced fierce competition
system which has been so accommodative of right from the start and have welcomed it,
the former Danish monopoly. Speaking in an since it’s in the best interests of players and
interview on the SBTech website, conducted the industry as a whole. (It) clearly shows that
when the company launched a second online the right regulations can help stimulate growth
brand called Youbet in conjunction with the in a regulated market.”
Figure 4: Denmark – online casino GGR (DKKm) 2015-17
500
450
400
350
300
250
200
150
100
50
0
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
Source: Spillemyndigheden
iGaming Business Market Monitor • The Nordics • May 2018
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